WSC Sports partners with Tencent on video production solutions, Cristiano Ronaldo launches on Kuaishou and hits 5M+ followers in 24 hours, Chinese Super League enforces salary cap, PP Sports and Huawei agree content partnership, Tencent commits $30M for Peacekeeper Elite League, Baidu purchases live streaming platform, and the World Football Summit launches next week. In this week’s From The Top, we spoke with Eric Geng, Senior Director at China Sports Media. We discussed COVID-19’s effect on the digital broadcast media rights market in China, how rights holders should react, the changes in Chinese sports fans’ consumption habits, advice for international rights holders, and what he’s looking for in submissions for the Red Card 2021.
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