Here’s what’s been making the headlines this week: English Premier League sues PP Sports, Wuhan arena hosts Yao Ming charity basketball game, Nike targets esports with powerful advert, NBA unites fans for Finals viewing party, sports teams get creative for Mid-Autumn holiday, live streaming ecommerce becomes fastest-growing internet sector, and in-game advertising in esports attracts brands. In this week’s From The Top, we spoke with Chen Diandian, Founder of Ecosports, a leading Chinese sports business media group, about the English Premier League’s shift to Tencent, the long-term look of the broadcast market in China, challenges Kuaishou and Bilibili present to established platforms, and how to attract the younger generations.
Kapital Football Media
Executing Disciplined Strategies
