“Welcome to what is the first in a series of articles over the next 11 months written by UK companies that participated with the Department for International Trade’s Sports Economy Team at this year’s Soccerex Connected conference. The Sports Economy Team works to make it easier for UK companies to identify and access overseas market opportunities and also to share and transfer knowledge about the UK’s experience and capability in the broad sports economy, to overseas governments, organisations and companies, and to link international businesses with the right UK partners and suppliers. If you want to discuss how we can help you then get in touch at Sport@trade.gov.uk . To kick us off this month I am delighted to introduce an article from Tom Jones, Senior Principal, at Populous the world renowned global architecture and design practice, outlining some of the biggest current trends in international stadium design.” – Andrew Bacchus, Lead – Sports Economy, Department for International Trade.
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