Here’s what’s been making the headlines this week: Sports authority criticised for testing standards, Alibaba’s Youku takes Bundesliga and Serie A content, Midea sponsors Suzuki Cup, Wanda Sports Group looks at delisting, Sina quits Wall Street, Nielsen ranks League of Legends and Badminton top of interest charts. In this week’s From The Top, we spoke with Jonathan Li, Senior Vice President, Digital Media at NBA China, about the latest partnership with Kuaishou and the new audiences that this new platform will help to reach, the biggest challenges from other international leagues, staying ahead of the competition, adapting on digital during COVID-19, and key digital areas to invest in, over the next 12 months.
Kapital Football Media
Executing Disciplined Strategies
