Here’s what’s been making the headlines this week: NBA opens on Kuaishou, WWE agrees media rights deal with iQiyi Sports, President Xi eyes further sports sector development, NHL launches ecommerce with livestream, MLB initiates original fashion & lifestyle content series, China Media Group secures Beijing 2022 partnership, Yili activates Winter Olympics campaign, NFL provides perfect Tencent offering, esports teams produce LoL Worlds jerseys.
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