Sponsorship industry confidence dips, but rights holders and brands still positive

Confidence amongst sponsorship industry professionals has fallen slightly in the European Sponsorship Association’s continent-wide survey, but rights holders are feeling more confident than ever. Wave four of the ESA Sponsorship Sentiment Tracker, conducted throughout August, has found that overall confidence has dipped to an average of 6.1 out of 10, down from a peak of 6.3 in wave three (conducted in July).