Here’s what’s been making the headlines this week: The UFC makes first China esports partnership with PEL, CCTV-5 moves EPL games to CCTV-5+, BVB kicks off virtual China tour with Tmall launch, PP Sports announces key platform partnerships with Weibo & Kuaishou, CBA to allow spectators in stadiums, CBA and Wanda CEOs step down, League of Legends gets a global makeover. In this week’s From The Top we spoke with Kevin Chang, SVP APAC at UFC, about the UFC’s latest esports partnership in China, how esports fits into the organisation’s strategy, and leveraging digital during Fight Island.
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Executing Disciplined Strategies
